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This post is all about how can tour operators use Google Optimize to A/B test their websites and why that is important.

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Booking software can help or hurt your business. Here are some tips on how to choose the best one for your tourism business.

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Airbnb recently teamed up with genetic testing company 23andMe to create a special portal to provide ideas for experiences based on your test results.

Women holding a phone over a computer

Mobile-friendly sites are important because they recognize when they are being used on a handheld device and can alter the layout of the site accordingly.

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This is our list of the things every tourism website needs to have to increase their bookings.

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Reserve with Google allows your potential clients to reserve tours or activities directly on Google after finding you through an online search.

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Travel brands are using video marketing to sell their tours. Follow their lead and bring videos to your tourism marketing strategy.

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Reserve with Google is new in the tourism business. See how you can make it work for you.

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There’s lots of fun and savvy locals who know their way around your area! But how do you find these people and invite them to work for you? Read on to find out.

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