As a tour business owner, it may be hard to prioritize tasks, or even have any free time to think about online marketing. But it’s very important that your time is spent on the highest-value tasks. That’s why on this blog post I co-wrote with Julia from Xola we give you 3 things that require […]
[alertsnippet] Today I’m going to be talking about THE magical moment. The moment you have been working so hard for. Someone has arrived at your site! This is one of the most pivotal moments – and you need to make a great impression. Actually, I’m going to guess that you already know this matters but […]
Picking a domain name – otherwise known as a web address – for your business is something that can take a surprising amount of time if you’re a typical tour operator. In fact, a 4-5 hour brainstorming session is more or less typical for this kind of thing. Given that length of time, and the […]
[alertsnippet] Ever since TripAdvisor bought Viator for a clean $200m, rumors have abounded all over the place about what they would do with it. Now we know: Viator is opening their platform to any tour operator who wants to apply. This is pretty big news! For the longest time, Viator has had a semi-closed […]
[alertsnippet] When it comes to improving your web presence, many people don’t know where to start. For this guest post for the Acteavo blog, I created the Octopus Method – and shared with you the first 5 steps to accomplish a wide online presence. Check it out: [symple_box color=”gray” fade_in=”false” float=”center” text_align=”left” width=””]As […]
[alertsnippet] Small leaks don’t seem to cause so much waste – until the water bill comes in the mail. In this guest post I wrote for Rezdy, I show you the three equivalents of small leaks when it comes to Tour & Activity Websites: [symple_box color=”gray” fade_in=”false” float=”center” text_align=”left” width=””] ‘Little drops of water make […]
[alertsnippet] If you’re a tour or activity operator, you most likely have an About Page. It’s on every single website and I think many people add an About Page without actually considering its true purpose. The most common question I get is: “What do we actually put there?”? It’s something that many of our […]
[alertsnippet] In this quick video I’m going to share with you THE most important thing for your website. But first I have a question for you: What is your goal for your site? This may seem like a stupid question. Obviously you want more bookings, but the most important thing to achieve that is to […]
One of the most time-consuming aspects of building our sites is the aspect of photos. This is my attempt to help you get them right. Photos That Help You Sell The purpose of the text, the video and the photos on your site and social media presence is to help you sell more tours. Sometimes […]