One tour operator got a 10x return on his Facebook ad campaign that ran for just $2 a day for a month. Here are his tips for tour operators.
Social proof is the idea that people will follow the actions of the masses, and you can use it to up your tour company’s sales by properly using Instagram.
With an Instagram Story, you can share “in the moment” content by posting several photos and videos in real time or by uploading a curated story later.
IGTV allows you share parts of your tour with your audience. With it, you can go deeper into what makes your tour special and share it with your followers.
Instagram micro-influencers are a powerful marketing tool that brands use to reach audiences in a more authentic-seeming way than regular advertising.
Facebook will soon be expanding its ad transparency feature, which will make it easier for tour operators to spy on their competitors’ Facebook advertisements.
55 percent of consumers trust user-generated content over other forms of marketing -- and it’s something OTAs and tour operators can use to their advantage.
Good news for tour operators! Instagram just announced that it's changing its algorithm.