Washington Monument

  [alertsnippet] Sometimes it happens that tour operators are ready to expand their business, but don’t know how to. Launching a new tour is a great way to do that, especially after your business is already established. If that sounds like something you want to do, here are 101 Tour Ideas that can serve as […]

Rose with Water Background

[powerpress] Alexandra Kenin founded Urban Hiker SF after starting to explore the city she lived and worked in and falling in love with it. She is the living proof that it is possible to launch a completely new type of tour in a competitive marketing and truly thrive. In this episode, Alexandra shares with us how she […]

Umbrella Next to Cliff

[alertsnippet] Have you ever wanted to create a new tour but couldn’t think of anything? In this video, I share with you 7 ways you can come up with new tour ideas for your tour and activity business. Listen to your customers There’s no tour idea more effective than the one your customers are constantly asking […]

Tree-Like Buildings in a Forest

[powerpress] Marica Brewster is a professional tour marketer in every sense of the word. With a long background in online marketing, she guides Pelican New Orleans in their efforts to grow their tourism business. In this episode, Marica sits with Mat to talk  about how Pelican New Orleans has successfully launched multiple new tours. Check out […]

Dumplings in a Restaurant

"My concern is this. If we map out exactly where we go and name the restaurants, what will stop someone from doing their own food tour and not using us?"

Paved road winding through a red-rock desert filled with small trees

In marketing lingo, your special difference is known as your USP. But what gives people a reason to choose your particular trip over another?

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