Never underestimate the value of reviews! Of course general informative content itself is invaluable on your website. However, strong reviews about your tours, your guides, and your tour company in general create a positive first impression with prospective customers, and can be the deciding factor in securing a booking.
One method of generating new reviews is by reaching out to recent customers (or even further back to past clients). The goal is to minimize the gap between your last tours reviews and your next ones. That way you’ll have up-to-date content for all of those eager travelers planning their next trip!
Start by Asking, and Say Thanks!
So how should you go about getting reviews? Start by asking! Honesty is a great policy—show your human side when you reach out to recent clients. By explaining how much their review would truly mean to you personally, your wonderful guides, and the ongoing success of your business, you’ll increase the likelihood of getting a response. If you can, a bit of personalization can go a long way too. And when you do get reviews, be sure to publicly respond to them as well(opens in a new tab). You’ve gotten your validation, so keep the good vibes flowing by showing your gratitude(opens in a new tab) to that former guest who took the time to post a review, no matter how short or detailed.
There’s Not Just One Way
Reviews come in all shapes and sizes. They can be on TripAdvisor, Google, Facebook, and so on. They can be a post on any of those sites, a comment directly on your own website, they can be a video testimonial or caption to use on your Instagram. You could even send out a survey that you could then pull information from and post. There are tons of options available for you to be creative with. Or, consider providing additional incentives like a discount on a future tour – this could be a great option for generating extra revenue on return customers.
Place Reviews Everywhere
It is considered best practice to place reviews across your entire website. Do not creates a single page to corral all of your reviews, because there is a possibility that visitors will not click to that page and therefore miss all your heard-earned testimonials! Instead, feature reviews on your homepage, your tour pages, and any other area of your website that feels natural to share the words of previous happy customers. Don’t be shy- your prospects want to read this information!
It’s important to remember that authentic, current reviews are a crucial part of a successful tour company at all times. There’s a ton of excellent ideas out there for you to further explore on encouraging customers to leave a review(opens in a new tab) and tips for getting the highest number of reviews(opens in a new tab). Start reaching out today!
Updated December 2025
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