How can tour operators survive Coronavirus, political disruption and natural disaster? Find out how to change strategy and tips on focusing on the local market.
How to utilise WeChat to promote your tours to the growing Chinese tourism industry.
One way to break into the Chinese market is through the app WeChat, which has over a billion users each month.
In 2017, 62,000 Chinese citizens visited Scotland and spent a whopping £44m while they were there, and these numbers are growing.
If you don’t have a specialized marketing plan specifically for the Chinese sector, you’re missing out on the single largest group of outbound tourists.