Did I just swear in this headline? Yes, yes I did. I’ll be honest. Writing controversial headlines might not always be the best tactic — especially for the initial headline on your website — but they are eye-catching. While the blasphemous swear word may have piqued your interest, what really sold you was […]
[alertsnippet] If you’re a tour or activity operator, you most likely have an About Page. It’s on every single website and I think many people add an About Page without actually considering its true purpose. The most common question I get is: “What do we actually put there?”? It’s something that many of our […]
Stuck for time but still want to do what matters with your marketing? Here’s my 30 minute a day Content SEO plan for those people who are not sure what to focus on. While I do believe in social media to an extent, social is meant to be a supporting mechanism to promote content you produce. […]
"My concern is this. If we map out exactly where we go and name the restaurants, what will stop someone from doing their own food tour and not using us?"
Writing out a basic description is not enough. Even if you are the only person offering your specific tour, they will always have other options.