Facebook will soon be expanding its ad transparency feature, which will make it easier for tour operators to spy on their competitors’ Facebook advertisements.
Coming up with a digital marketing campaign for your tour company can be intimidating. But if you take it step by step, you’ll have a plan in no time.
In case you haven’t heard, yesterday Facebook made it a lot easier for tourism companies to advertise to travelers.
Remember when you could share a great post to your business’ Facebook page for free and have meaningful interactions with your audience? Those days are over.
Data analytics might sound complicated, but it can be pretty simple. There are a lot of tools that you can use to make it easy.
There is a strategy available that will allow you to increase the number of people who see your posts without paying to “boost” them: video content.
Recently a lot of operators have asked me the question, "Should I have a mailing list?" Our answer is that, if you have the time to use it...absolutely!
Twitter is the ideal place to promote you tour company. You’ve set up your account, gained followers, and started tweeting, but how do you sell more tours?