Your website is a shiny sword or a rusty dagger. How many times have you heard someone justify a movie selection by saying ‘it has great reviews’? As humans we look for ways to justify our decision to others in case things don’t work out. When people make their bookings, they don’t do it alone. […]
[alertsnippet] The KLT Principle is one of the foundations of marketing. In this video, I talk about how you, as a tour & activity business owner can apply it to your tour business. K stands for KNOW – Getting people to hear about you in the first place via brochures, your website, TripAdvisor or any other form […]
[alertsnippet] It’s common to assume that everyone uses websites just like you do, which can’t be further from the truth. Do you use websites like your children do, or your parents? It also depends on where someone is at in their planning as your potential guest moves through various phases of the process. The more […]
[alertsnippet] Every tour operator I have ever met is totally convinced that they have a great product that is great and always worth buying. And in most cases, they’re probably right. Ever since starting TourismTiger, I’ve been fortunate to meet passionate and able tour and activity providers from all over the world. But, there’s just […]
For a business to be an effective customer-winning machine, you need to get people to know you, like you and trust you.