An in-depth conversation with Secret Paradise Maldives founder Ruth Franklin on building a sustainable tourism business, balancing community impact with conservation, and educating travelers for mindful experiences.

Hands holding a tiny plant

Steps to Implementing & Promoting your Eco-Friendly Efforts

colourful tunnel over bridge made of links

You should be building backlinks for your tourism website. Read more to find out why, as well as some effective strategies for backlink building.

a volcano changes the landscape, as gen z will change the tourism industry

The pandemic basically paused travel, and in that time, Generation Z has arrived to the scene with immense influence and buying power.

Animal Welfare in the tourism industry is always a hot topic, find out what steps you can take as a tour operator to improve the relationship between the two.

A selection of lanterns and clocks hang from a line in front of a dark blue background

These trends were propelled into the spotlight during the 2020 pandemic, could you pivot your tour business to include them?

Bike in grass that says "Share more, consume less"

Simple measures can go a long way in improving your tourism business’ sustainability. Learn what sort of techniques you can implement today!

Close up of a leaf with a bokeh effect on the background

We must take care of places we are promoting to tourists. Here are tips to make your business greener, help conservation efforts, and keep your spaces free of debris.

Four Men Sitting on Mountain

Click to learn about responsible tourism (also referred to as sustainable tourism or ethical tourism) from Katalin Plummer, Tourism Tiger's project manager.