Discover how Big Apple Fanatics Tours combine sports, history, and storytelling to create unforgettable New York City walking tours—and what other tour operators can learn from their approach.

Close up of someone using their phone

Here’s what your tourism business should be posting on social media in 2025. Learn how to engage and convert travelers with the right content.

Girl in a long white dress with a white woven fedora sitting on some steps looking at her phone with a mural in the background that says 'The Best Gift Is You'

Photos from your guests having a great time have much more power for social media and your website, than the photos you take on your own camera.

A scrumpled piece of paper on a desk with the words Marketing Strategy on it.

Everyone is on social media, and tour businesses are no exception. You've heard the tips on how to do it right, but what about the things to avoid?

A woman in front of a wall of red neon instruments

Your website and social media pages and two essential tools for selling your tours. Learn how and why you should integrate social media on your tour website.

Blue illumitaed umbrellas hanging from the ceiling

Facebook Ads are a vital tool, but if you're going to spend money, make sure the content is visually attractive, and the messaging strategically planned.

colourful lottery balls

Social media contests are proven to increase engagement across all of your accounts. Discover how & why you should be using them in this post!

Street preformer in a hoop is watched by crowd

As you move forward in the world of Instagram Reels, let’s clear up any confusion you might have from the get-go. Now go create!

verhead view of a man tending to his vegetable farm

With some strategic time and effort when it comes to social media content and planning, you'll be able to grow your numbers at no additional cost