Social proof is the idea that people will follow the actions of the masses, and you can use it to up your tour company’s sales by properly using Instagram.
With an Instagram Story, you can share “in the moment” content by posting several photos and videos in real time or by uploading a curated story later.
To help tour operators, we at Tourism Tiger have created a guide with the photos that every tour operator needs on their website.
IGTV allows you share parts of your tour with your audience. With it, you can go deeper into what makes your tour special and share it with your followers.
Instagram micro-influencers are a powerful marketing tool that brands use to reach audiences in a more authentic-seeming way than regular advertising.
Good news for tour operators! Instagram just announced that it's changing its algorithm.
Millennials are an enormous generation who view traveling as a top priority. They are worth the effort to adapt your marketing strategy.
Your profile can make or break all of the hard work you put into creating content for Instagram, so it’s important that you set up your profile properly.
How can you, as an activity or local tour operator, really soak up all the benefits of your user-generated content to attract new visitors, fans, and followers?