[alertsnippet] The KLT Principle is one of the foundations of marketing. In this video, I talk about how you, as a tour & activity business owner can apply it to your tour business. K stands for KNOW – Getting people to hear about you in the first place via brochures, your website, TripAdvisor or any other form […]
When doing your tourism marketing, you may well find yourself with a large to-do list. That’s why you need to be aware of the three channels principle.
For a business to be an effective customer-winning machine, you need to get people to know you, like you and trust you.
Marketing can be tough, continuous action is what will drive you forward. Continuous small steps. Make this your motto, and you will surely succeed.
Having a clear point of difference is the first step to avoiding appearing generic, the second step is knowing exactly who you are selling to.
In marketing lingo, your special difference is known as your USP. But what gives people a reason to choose your particular trip over another?