Tung Do moved to Vietnam and there he decided to start his tour business XO Tours. He had a very interesting idea: all tours would be done on motorcycles driven by women. In this episode, Tung Do talks with Mat about what inspired him to open XO Tours, how he managed to grow his tour […]
Picking a domain name – otherwise known as a web address – for your business is something that can take a surprising amount of time if you’re a typical tour operator. In fact, a 4-5 hour brainstorming session is more or less typical for this kind of thing. Given that length of time, and the […]
[powerpress] [alertsnippet] Peter Lewis from La Bicicleta Verde visited Chile for the first time when he was 19. He fell in love with Santiago and the Chilean people, and decided that’s where he wanted to live. So when he decided to start a tour business, he didn’t even have to think about it – he would start […]
[powerpress] Marica Brewster is a professional tour marketer in every sense of the word. With a long background in online marketing, she guides Pelican New Orleans in their efforts to grow their tourism business. In this episode, Marica sits with Mat to talk about how Pelican New Orleans has successfully launched multiple new tours. Check out […]
In marketing lingo, your special difference is known as your USP. But what gives people a reason to choose your particular trip over another?