Compare the pros and cons of AI images to real images, and when to use each type to maximize your bookings.

Getting people to your website is essential. Backlinks help to both direct people to your site from other places, but also contribute to your Google ranking.

Learn how to choose photos that sell more tours, from hero images to guest shots, and make your tour website look professional and consistent.

satellite at sunset

The ability to hone in on a specific demographic is difficult. So what can you do to ensure you're targeting the right customers and getting sales?

Girl in a long white dress with a white woven fedora sitting on some steps looking at her phone with a mural in the background that says 'The Best Gift Is You'

Photos from your guests having a great time have much more power for social media and your website, than the photos you take on your own camera.

A view of the sky through a triangular window

This isn't just useless theory. Take a step back and look at what exactly you're offering and what sets you apart in order to better market your tours.

To help tour operators, we at Tourism Tiger have created a guide with the photos that every tour operator needs on their website.

Looking to snap awesome photos for your tourism business? Read more to find out about photography ethics for tour businesses and get inspired.

happy couple in coconut swing in bali

Find out why you should be using photos of happy and active customers participating in your tours to increase your tour appeal.