[alertsnippet] In our last video you learned why you should be on Yelp. Today we’re going to talk about how to make an effective Yelp that will help you attract more customers and sell more tours. Spy on your competition Before you start listing anything out, spy on your competition. Also check out a couple […]
[alertsnippet] Yelp gets tons of traffic every day, but many tour & activity operators don’t even bother to have a page there. Today it’s time to get a Yelp profile and stop putting it off. Here are 3 QUICK reasons why you should be doing so. Yelp is kicking serious butt Yelp is doing really well. […]
In this post I’m going to show you both the danger of TripAdvisor and how to mitigate that risk. Anyone who’s ever read my book will know that you should never put all your eggs in one basket. Whether 80% of your business comes from Google, Viator or TripAdvisor, you should never give up that much control […]
Get on Yelp! So many tour operators ignore Yelp that it makes you wonder what they did to annoy people so badly.
Understand what TripAdvisor wants, and give it to them. When you give TripAdvisor what they want, they will return the favor (hopefully).
If you get the occasional negative review, people will look to your response to see whether the review was fair or not to give you a chance to explain.
Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy.
The clear, shining difference between companies with 100% 5-star reviews and those without is friendliness.