Hornblower Niagra Cruise out on the whitewater

On the one hand, a great article from the right blogger could be great for your SEO and increase sales. But what if they never end up writing the blog post?

Pink Clouds in Front of Mountain

There are many tricks, tips, and techniques that will help you write killer copy for you website. To help you out, we asked five industry experts the following question: Website copy can make or break businesses nowadays. What's one trick you can give tour operators for writing copy?

People Swimming in Ocean at Sunset

Did I just swear in this headline? Yes, yes I did.   I’ll be honest. Writing controversial headlines might not always be the best tactic — especially for the initial headline on your website — but they are eye-catching.   While the blasphemous swear word may have piqued your interest, what really sold you was […]

View of Glass-Covered Building

Think about the top 10 results for any Google search term. There’s an obvious reason why they are listed there – they did the right things. Wouldn’t you love to know what they did? Wouldn’t you love to know which keywords they’re ranking well for? Maybe there are excellent keywords you never had thought of. […]

Canoe on Orange Reflective Water

As a tour business owner, it may be hard to prioritize tasks, or even have any free time to think about online marketing. But it’s very important that your time is spent on the highest-value tasks. That’s why on this blog post I co-wrote with Julia from Xola we give you 3 things that require […]

Beach Chairs in Front of Mountain Backdrop

Picking a domain name – otherwise known as a web address – for your business is something that can take a surprising amount of time if you’re a typical tour operator. In fact, a 4-5 hour brainstorming session is more or less typical for this kind of thing. Given that length of time, and the […]

Octopus in the Ocean

  [alertsnippet] When it comes to improving your web presence, many people don’t know where to start. For this guest post for the Acteavo blog, I created the Octopus Method – and shared with you the first 5 steps to accomplish a wide online presence. Check it out:   [symple_box color=”gray” fade_in=”false” float=”center” text_align=”left” width=””]As […]

Person Riding a Yellow Bike

[alertsnippet] Yelp gets tons of traffic every day, but many tour & activity operators don’t even bother to have a page there. Today it’s time to get a Yelp profile and stop putting it off. Here are 3 QUICK reasons why you should be doing so. Yelp is kicking serious butt Yelp is doing really well. […]

Coffee Cup on Bullet Journal

Stuck for time but still want to do what matters with your marketing? Here’s my 30 minute a day Content SEO plan for those people who are not sure what to focus on. While I do believe in social media to an extent, social is meant to be a supporting mechanism to promote content you produce. […]