If you read part 1 of this series, you know that there’s no point in having an aesthetically beautiful website if you don’t have a great value proposition. A quick refresher: value proposition underpins any successful tourism business. It’s about developing and delivering an amazing and unique concept that will make your tours stand out […]
God bless universities and their spigots of funding. I’ve just discovered that Stanford University has a specific lab entitled the “Persuasive Technology Lab.” Aside from the totally creepy name, the Lab does some pretty cool stuff. For example, they have a website with 10 guidelines which detail how to boost your website’s credibility. What a […]
Your website is a shiny sword or a rusty dagger. How many times have you heard someone justify a movie selection by saying ‘it has great reviews’? As humans we look for ways to justify our decision to others in case things don’t work out. When people make their bookings, they don’t do it alone. […]
[alertsnippet] The KLT Principle is one of the foundations of marketing. In this video, I talk about how you, as a tour & activity business owner can apply it to your tour business. K stands for KNOW – Getting people to hear about you in the first place via brochures, your website, TripAdvisor or any other form […]
[alertsnippet] Every tour operator I have ever met is totally convinced that they have a great product that is great and always worth buying. And in most cases, they’re probably right. Ever since starting TourismTiger, I’ve been fortunate to meet passionate and able tour and activity providers from all over the world. But, there’s just […]
For a business to be an effective customer-winning machine, you need to get people to know you, like you and trust you.