Computer showing various charts and graphs

This post is all about how can tour operators use Google Optimize to A/B test their websites and why that is important.

Black dachshund with a gray face looking longingly at the camera

Is it really a stretch to assume that devoted pet owners want to take their pets on vacation on them? And if they do, how can you use it to your advantage?

Hot Air Balloons Floating into Air

Tourism Australia and Visit Denmark have proven that following destination marketing trends will open the doorway for new & recurring travelers in 2019. Why?

World Map with Pins

Tourism campaigns are necessary to promote travel to certain places, and there are several types that tend to surface in the tourism promotion process.

Taxi Cab in London

Cheryl Cullen of Visit London Taxi Tours talks about her experience creating DNA tours.

Train Traveling Across Scotland

In 2017, 62,000 Chinese citizens visited Scotland and spent a whopping £44m while they were there, and these numbers are growing.

Self-Service Terminals at the Airport

This guest post from Trifon Tsevtkov at Regiondo addresses the trend of self-service in the tourism industry that's on the rise this year.

Photo of Mountains and Trees

Learn about indigenous tourism, which - although not a new concept - has been growing steadily throughout the years.

row of microscopes

More and more curious travelers are eager to uncover information of previous generations, and let’s face it, we are too. Enter: DNA tourism.