The following post has been written by Bora Duli, one of the (awesome) project managers at TourismTiger.com Even the best number one tour companies have their fair share of negative reviews on TripAdvisor. Even though you might be one of the best tour business or tour guides, there will always be people who disagree with the […]
If you’ve been reading my blog for more than two seconds, or you’ve read my book, you’ll know that I’m really big on responding to literally ALL of your TripAdvisor reviews. The reason, to me, is obvious. Businesses that respond to all their reviews get more bookings. But there’s even another reason to respond to […]
I received an email the other day from someone who was perplexed. Why didn’t TripAdvisor accept their multi-day tour company? This is a common occurrence, with operators around the globe being rejected around the world. But if companies like EscapeGoat, Sawtooth Adventure, Mike’s Bike Tours and Laxnes Horse Farm can do it, this means there’s […]
[alertsnippet] Ever since TripAdvisor bought Viator for a clean $200m, rumors have abounded all over the place about what they would do with it. Now we know: Viator is opening their platform to any tour operator who wants to apply. This is pretty big news! For the longest time, Viator has had a semi-closed […]
[alertsnippet] When it comes to improving your web presence, many people don’t know where to start. For this guest post for the Acteavo blog, I created the Octopus Method – and shared with you the first 5 steps to accomplish a wide online presence. Check it out: [symple_box color=”gray” fade_in=”false” float=”center” text_align=”left” width=””]As […]
In this post I’m going to show you both the danger of TripAdvisor and how to mitigate that risk. Anyone who’s ever read my book will know that you should never put all your eggs in one basket. Whether 80% of your business comes from Google, Viator or TripAdvisor, you should never give up that much control […]
Understand what TripAdvisor wants, and give it to them. When you give TripAdvisor what they want, they will return the favor (hopefully).
If you get the occasional negative review, people will look to your response to see whether the review was fair or not to give you a chance to explain.
Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy.