A group pf people sit facing away looking at a pretty view, with their arms around each other's shoulders

[alertsnippet] Social Proof is one of the most talked about and valuable marketing principles to understand. Coming right up in this quick tip I’m going to show how to make the most of it. Have you ever picked a restaurant to eat just because it was full? That would have been because of social proof, […]

Person Using Laptop

Our head of TigerCare, Andy, gave a webinar not too long ago as part of Peek's Growvember about how to futureproof your website.

Clear Blue Mountain Lake

[alertsnippet] Chances are you have a booking button on your site. That click is the pivotal moment on your site so why not make it the best booking button that mankind has ever seen? Coming right up I’ll share some ideas with you on how to make a booking button with maximum potential. You may […]

Analog Clock on a Wall

[alertsnippet] Today I’m going to be talking about THE magical moment. The moment you have been working so hard for. Someone has arrived at your site! This is one of the most pivotal moments – and you need to make a great impression. Actually, I’m going to guess that you already know this matters but […]

Boat on a Lake

[alertsnippet] The KLT Principle is one of the foundations of marketing. In this video, I talk about how you, as a tour & activity business owner can apply it to your tour business. K stands for KNOW –  Getting people to hear about you in the first place via brochures, your website, TripAdvisor or any other form […]

Children on a Beach

In this quick video learn a couple of ideas to create a great day for every family you interact with, offering the best experience possible for everyone.

Person Holding a Compass

[alertsnippet] Having great guides it’s one of the most important things in a tour business: they are the ones the clients actually interact with, and as so they play a major role in the client’s experience with your company. That’s why I want to help you find the best tour guides to work in your […]

Photographers at Sunrise

[alertsnippet] It’s common to assume that everyone uses websites just like you do, which can’t be further from the truth. Do you use websites like your children do, or your parents? It also depends on where someone is at in their planning as your potential guest moves through various phases of the process. The more […]

Books on a Bookshelf

[alertsnippet] Today I won’t talk about why you should be blogging. That’s a topic for another time. But have you considered that your blog posts might form an ebook or even a physical book? Think about it. If you write your blog posts in the right way, they could be formed into a mini guide […]