Palm trees reflecting off a transparent pool with a clear, blue sky

One tour operator got a 10x return on his Facebook ad campaign that ran for just $2 a day for a month. Here are his tips for tour operators.

Colombian flag hung on building facade against a clear blue sky

Here we are going to share with you our experience and give the advice we wish someone had given us one year ago.

Person opening clapperboard for film by directors Jakob & Ryan

Want to create a video that shows off what you offer? Follow these tried-and-tested techniques that will get your tour company the attention you’re looking for.

Mountains shrouded in blue fog

Facebook will soon be expanding its ad transparency feature, which will make it easier for tour operators to spy on their competitors’ Facebook advertisements.

snowy mountain view from a forrest

In case you haven’t heard, yesterday Facebook made it a lot easier for tourism companies to advertise to travelers.

Overhead view at sunset of London with the Tower Bridge in the foreground

Remember when you could share a great post to your business’ Facebook page for free and have meaningful interactions with your audience? Those days are over.

Overhead of a businessperson pointing to graph on a piece of paper next to a cup of coffee, a laptop, and other reports

Data analytics might sound complicated, but it can be pretty simple. There are a lot of tools that you can use to make it easy.

Pink ceramic piggy bank against a white background

One of our customers, though, is closing in on 7 figures -- i.e., a major milestone of many businesses -- and I thought I'd share how she did it.

Camera tripod set up to capture the snowy mountain landscape

Thinking about using videos for your tourism business? Good. If you aren’t, reconsider your decision.