Six Hot Air Balloons Floating Over Mountainous Valley Near a Town

A person needs to know you, like you, and trust you before making a purchase. So how can you hope to achieve a sale the first time someone visits your site?

Hands holding up cell phone taking a photo

How can you, as an activity or local tour operator, really soak up all the benefits of your user-generated content to attract new visitors, fans, and followers?

Lens Flares on iPhone

[Guest post] Please welcome Julia Barrero, marketing extraordinaire at Xola. She was kind enough to share some great insider’s tips with us to see if all that hard work spent on your social media campaign is really paying off — check out her article to find out! Social media killed the marketing star Ah, social […]

Couple in Bucket Hats with Suitcases

[Guest post by Yuri Shub] Please welcome Yuri, blogger and online marketing expert. He has been kind enough to share some information about something we all know and love — Facebook! We found his post very insightful and we are sure that you will too! I traveled to Prague in 2015. I’m usually pretty organized, […]

Silhouettes of Camel Caravan

Have you ever visited a website – and then two days later started to see ads for that company everywhere? You may have noticed that a lot of big companies do this, but don’t worry. This kind of thing is available to all businesses. In fact, ANY business with a website can set this up. […]

Canoe on Orange Reflective Water

As a tour business owner, it may be hard to prioritize tasks, or even have any free time to think about online marketing. But it’s very important that your time is spent on the highest-value tasks. That’s why on this blog post I co-wrote with Julia from Xola we give you 3 things that require […]