Get on Yelp! So many tour operators ignore Yelp that it makes you wonder what they did to annoy people so badly.
Writing out a basic description is not enough. Even if you are the only person offering your specific tour, they will always have other options.
If you get the occasional negative review, people will look to your response to see whether the review was fair or not to give you a chance to explain.
Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy.
The clear, shining difference between companies with 100% 5-star reviews and those without is friendliness.
I doubt you want to see your Facebook feed filled with businesses trying to sell themselves. As a tour operator you can actually post interesting things!
Nothing is more important for success than ensuring that everyone who interacts with you leaves happy. It’s the difference between success and failure.