Millennials are an enormous generation who view traveling as a top priority. They are worth the effort to adapt your marketing strategy.
Learn how Robert Cialdini’s science of persuasion can be applied to your tourism site to sell more tours.
Thinking about using videos for your tourism business? Good. If you aren’t, reconsider your decision.
Here are some well-kept secrets that TripAdvisor's top tour operators most certainly don’t want you to know about.
Word-of-mouth advertising is the "social proof" that consumers will rely on. Social media is no more than millions of people sharing their recommendations.
If you read part 1 of this series, you know that there’s no point in having an aesthetically beautiful website if you don’t have a great value proposition. A quick refresher: value proposition underpins any successful tourism business. It’s about developing and delivering an amazing and unique concept that will make your tours stand out […]
There are many tips and techniques which you as a tour operator can use which could improve your marketing which in turn with help you with your bookings. To help you with your marketing we asked 4 tour & activity industry experts the following question: What’s a huge mistake you routinely see tour operators making in their marketing? Want to […]
The very nature of the Tour & Activity industry (targeting travelers) often means it’s harder to get repeat customers. However, it’s still important that you keep your tour or activity in the mind of your clients, so they can recommend you to their friends and family. But doing that is not so easy. To help you […]
Your website is a shiny sword or a rusty dagger. How many times have you heard someone justify a movie selection by saying ‘it has great reviews’? As humans we look for ways to justify our decision to others in case things don’t work out. When people make their bookings, they don’t do it alone. […]