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With so many crazy TripAdvisor reviews, it’s hard not to take some personally. But perception is everything, and this is the business of customer service

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There is an immense collection of research about what is best practice in dealing with difficult customers but how do you turn them into a loyal traveller?

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Tour operators know that an Instagram account for their tourism business is a good idea. Here are tips for those just getting started as well as those looking for ways to improve.

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If you want to outsell your competitors, raise your prices, or get more bookings, creating raving fans is the ticket to doing that.

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Find out how to work with positive and negative Google reviews so that each response gives you only advantages.

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We know that the task of defining your unique selling proposition (USP) is a tricky business, so we’ve tried to break it down step by step.

Designer Giving Critique

TripAdvisor and Yelp are two review sites that can be extremely valuable for tour operators.

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Do you own your own tour or activity business? Find out which review sites are vital to your tourism business with a little help from Tourism Tiger!

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Social proof is the idea that people will follow the actions of the masses, and you can use it to up your tour company’s sales by properly using Instagram.